Leveraging skills in B2C and B2G marketing and new business development, I drive key business imperatives, enhancing client engagement through innovative digital solutions and compelling communication strategies. My integrated approach has consistently reinforced eminence in the marketplace.

A global marketer with a proven track record in Fortune 100 environments shaping and executing forward-looking marketing strategies across, Government, Life Sciences and Healthcare (LSHC), Financial Services, Technology, Media, and Telecommunications industries targeting C-level executives. Experienced in using integrated marketing techniques and relationship-management strategies to build targeted, cost-effective, omnichannel campaign plans aligned with market trends to ensure optimal impact and visibility—leveraging both internal and external channels. Analyze campaign metrics and ROI, demonstrating tangible successes to the organization while staying up-to-date on changes in the market, industry trends, and competitor activities.

Account Based Marketing, Account Planning, Advisory Marketing, Advertising, Agile, Alliance Marketing, Billboard Advertising, Brand Positioning, Budget Management, Campaign Development and Execution, Client Engagement and Experience, Competitive Analysis, Conceptual Selling, Conference Planning, Content Strategy, Creative, Cross-functional Marketing, Data Analysis, DEI, Demand Generation, Digital Marketing, Earned Media, Email Marketing, ESG Initiatives, Event planning, Federal Healthcare, Integrated Marketing, Lead Generation, Linkedin Articles, Local and Marketplace Marketing, Market Development, Market Trends, Marketing Strategies and Tools, Media Relations, Miller Heiman Certified, Mobile, Omni-channel, Online Marketing, Partner Marketing, Press Releases, Print, Product Marketing, Recruiting Marketing, RFP Support, Scrubbing, Search Engine Optimization, Solution Selling, Strategic Communications, Strategic Growth Initiatives, Storytelling, Vendor Relations, Visual Identity

Marketing Leadership

Over 15 years of experience in marketing and leadership roles at Deloitte, Leidos, and KPMG, managing up to 5 direct reports as well as supervising internal and external resources from cross-functional teams.

Business Partnership and Strategy Execution

Develop and execute global, cross-industry strategic marketing plans, with differentiated messaging and content for C-level audiences. Accustomed to working in a fast-paced environment where priorities and responsibilities shift with the business, showcasing executive presence and client service skills across all levels.

Markets and services

Demonstrated experience in marketing Consulting and Risk Advisory services/solutions: Accounting & Internal controls, AI and analytics, Cloud, Cybersecurity, Digital modernization/transformation, Enterprise metaverse, Human capital, Managed IT solutions, Regulatory, Legal, Strategy, and Technology.

Integrated Marketing Strategies

Lead the development and execution of comprehensive integrated marketing strategies through omnichannel campaign plans aligned with market trends for optimal impact and visibility at all companies, demonstrating the ability to align strategies with global vision and growth objectives.

Communication and Storytelling Skills

Proven track record of exceptional written and oral communication skills, demonstrated in various roles involving client engagement, thought leadership, digital content, social media, and other communication channels.

Data Analysis and ROI Optimization

Regularly evaluate the financial performance of marketing initiatives, including creating reports and providing analysis of outcomes for monthly and quarterly marketing reviews, with a strong proficiency in marketing analytic technologies and CRM, such as Marketo, Salesforce, Eloqua, etc., demonstrating a data-driven mindset and ability to optimize strategies for ROI.

Budget Management

Managed marketing budgets at KPMG, Leidos, and Deloitte up to 500K, ensuring efficient resource allocation and maximum impact.

Educational Background

Bachelor's degree in English, providing a solid foundation for my work in marketing and communication.

I simply cannot say enough about Tina Hamann. I have worked with Tina for many years as both a colleague and as a manager. Tina's work ethic has been unmatched within my organization. Over the years, she has taken on many initiatives and roles within the organization and has been highly effective and successful. Today, she is responsible for growing our DC presence and partnering with organizations to achieve continued success in the DC market. Her ethics and dedication to helping others is inspiring to everyone.

Bowen Hopper 

Tina Hamann is not only an excellent employee but is a genuine person and a pleasure to work with. She has been working for me for over 4 years and has never let me down. She is a hard worker, has a great attitude, is very professional, is passionate about what she does, always considers others, and aims to please. If you are fortunate enough to work with her, you will feel it immediately. She is one of the best employees I have had in my 14 years of professional experience. She is a gem!

Elizabeth Defazio

Tina is a true government marketer with creative ideas and strategies to get the job done. When I met Tina she was new to the government marketing community and she quickly came up to speed and gladly took on the role of co-chair of GMarkU's Health IT Community of Interest Group which has grown significantly. Tina was also a recipient of the Government Marketing University "GAINER" Award in 2020 recognizing government marketing leaders."

Lou Anne Bradley Brossman 

My inbox is always open, you can contact me with the contact form here or with the details below:

Email: tinahamann1@icloud.com  Phone: 202-815-4796