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“The aim of marketing is to know and understand the customer so well the product and services fits him and sells itself.”

Peter Drucker

Artifical Intelligence (AI) Marketing

AI •

Technology Trust Ethics

Deloitte is a founding sponsor of the World Economic Forum’s new Centre for Trustworthy Technology. The Centre aims to promote and facilitate ethical technology by improving the integrity of emerging technologies, such as, the metaverse, blockchain, digital reality, quantum computing, and artificial intelligence.

Deloitte’s support of the Centre is the latest in our US Purpose Office Technology Trust Ethics practice’s ongoing commitment to build trust in technology and expand the equitable oppo
AI •

Second Annual Ethical Tech Report

Following the publication of our first ethical technology report in 2022, the rapid development of Generative Artificial Intelligence (AI) has spurred the need for even greater attention to technology ethics. This annual report explores the latest trends in emerging technology and how companies that embrace trustworthy and ethical tech principles can create social, reputational, and financial value.

As a successor to last year’s ethical technology report, this year we followed a similarly struc
The Wall Street Journal •

Generative AI: Navigating Trust in a New Tech Era

It’s no secret that the powerful capabilities and opportunities afforded by emerging technologies such as generative AI can go hand in hand with significant potential risks to organizations and society. It is becoming more important than ever for enterprises to understand how to use and govern their technologies, anticipating and mitigating risks to create outcomes that move toward sustainability, equity, and trust, according to Lara Abrash, chair of Deloitte U.S., and Beena Ammanath, the global
ZDNET •

How Deloitte navigates ethics in the AI-driven workforce: Involve everyone

In 1845, William Welch Deloitte -- hired to audit the Great Western Railway -- founded the company that still bears his name. Deloitte Touche Tohmatsu Limited has grown from a one-man shop to a "Big Four" accounting firm employing hundreds of thousands of people today. By most measures, Deloitte is now the world's largest accounting firm.

As head of Deloitte's Technology Trust Ethics practice, Beena Ammanath deals daily with challenges that William Welch Deloitte could not have imagined 178 yea
Bloomberg •

C-Suite Perspectives on AI Ethics: Deloitte Survey

Clearly there is a concern about how a even technologically savvy, for want of a better expression, workforce uses A.I. from an ethical perspective. I know Deloitte and how Deloitte works. There must be a reason that you felt compelled to publish that study. Yeah, absolutely. Look, you know, I'm a technologist by training, and we've seen the rapid evolution of technology, but technology comes with its side effects. There are risks that come alongside it, and there's not as much focus put on ethi
AI •

Trust in the era of Generative AI

Deloitte puts trust at the center of everything we do. We use a multidimensional AI framework to help organizations develop ethical safeguards across seven key dimensions—a crucial step in managing the risks and capitalizing on the returns associated with artificial intelligence.

Trustworthy AI requires governance and regulatory compliance throughout the AI lifecycle from ideation to design, development, deployment, and machine learning operations (MLOps) anchored on the seven dimensions in Del
AI •

World Economic Forum Centre for Trustworthy Technology: Harnessing the potential of emerging tech

Deloitte is a founding sponsor of the World Economic Forum’s Centre for Trustworthy Technology. The Centre aims to promote and facilitate safe, trustworthy, #ethicaltech by improving the integrity of #emergingtechnologies such as #artificialintelligence and #machinelearning, #blockchain, digital reality, quantum computing, and the #metaverse.  Deloitte’s support of the Centre is the latest in our US Purpose Office Technology Trust Ethics practice’s ongoing commitment to build trust in technology and expand the equitable opportunities of a tech-savvy world to all people.
Visit the home page of Deloitte’s Technology Trust Ethics practice to learn more: https://deloi.tt/3OK1kXJ

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AI •

AI model bias can damage trust more than you may know. But it doesn’t have to.

A large regional bank uses a newly developed fraud detection artificial intelligence (AI) algorithm to identify potential cases of bank fraud including anomalous patterns of financial transactions, loan applications, and new account applications. The algorithm is trained on an initial set of data to give an idea of what normal versus fraudulent transactions look like. However, the training data becomes biased by oversampling applicants over 45 years of age for examples of fraudulent behavior. Th
AI •

Applying Ethical Technology – Podcast

As technology continues to integrate itself into our day-to-day lives, organizations should ask themselves how to design and apply tech to ensure it’s a force for good—one that is ethical, equitable, and responsible. But beyond ethics, building trustworthy tech can often solve business challenges and mitigate risk. In this tech ethics podcast episode, Paula Goldman, the first-ever chief ethical and humane use officer at Salesforce, discusses the benefits of applying ethics in technology manageme
Content Syndication: Harvard Business Review Article •

Thinking Through the Ethics of New Tech…Before There’s a Problem

There’s a familiar pattern when a new technology is introduced: It grows rapidly, comes to permeate our lives, and only then does society begin to see and address the problems it creates. But is it possible to head off possible problems? While companies can’t predict the future, they can adopt a sound framework that will help them prepare for and respond to unexpected impacts. First, when rolling out new tech, it’s vital to pause and brainstorm potential risks, consider negative outcomes, and im

Account Based Marketing (ABM)

Certified in Large Account Management Process (LAMP) and Strategic Selling  by Miller Heiman Group, a Korn Ferry Company.

Evening for Hope: Leidos – Big Picture, Inc.

"I've chaired The Children's Inn at NIH's annual gala since 2015, where I've watched Big Picture transform the production quality of the event. They go well above and beyond, improving not just the look and feel of the event, but the quality of the content and the impact on all who attend. Their depth of experience is invaluable. An Evening for Hope is now a premier, annual event in DC area that has nearly doubled in dollars raised each year, thanks largely to Big Picture's commitment, dedicatio
New Service Offering •

Strengthening program integrity

With the shifting executive and regulatory priorities impacting the U.S. healthcare system, advances in technology, and the ever-growing scope and complexity of access, care, and payment models, federal healthcare agencies must change the way they oversee and operate their healthcare programs.

For the path forward, KPMG’s Program Integrity offering can help agencies determine clear strategies for accomplishing mission objectives that go beyond chasing fraud, waste, and abuse. It can be used to

Healthcare Marketing

Explore a featured selection of my Military and Veterans Health, Civilian Health, Life Sciences, and EHR modernization-focused services and solutions marketing campaigns, gained through tenure at Leidos. Launched a new product - careC2 -  a coordinated care solution. The leadership of a Precision Healthcare campaign, driven by market research and analytics, as demonstrated by my collaboration with Politico on "The Power in Numbers" content piece. Involvement with the life sciences division of Leidos, notably supporting vaccine development at the Frederick National Laboratory during the pandemic.

    POLITICO •

    Sponsored content: Connecting the Dots

    When Ryan Weil, Ph.D. thinks of the future of health care, one particular word springs to mind: integrated.

    Dr. Weil is a chief scientist with FORTUNE 500® company Leidos, a global leader in science and technology solutions that is working to address complex challenges in health care, as well as defense, intelligence and civil markets. According to Dr. Weil, even before the Covid-19 pandemic the health care field was working hard to bring connectivity and interoperability to the forefront, bene

    Actress Glenn Close says Hollywood has 'huge power' in how the stories of mental illness are told

    Actress Glenn Close says Hollywood has 'huge power' in how the stories of mental illness are told

    On the impact of the Netflix series '13 Reasons Why', which is about a teenage girl's suicide, Actress Glenn Close said, "I think it was irresponsible." Close said Hollywood has huge power in how the stories of mental illness are told, but she believes as we normalize the issue, there will be a wider variety of characters young people can relate to.
    Leidos •

    Leidos Biomedical Research

    For more than 25 years, Leidos Biomedical Research has partnered with the National Cancer Institute (NCI) to operate Frederick National Laboratory for Cancer Research, the only National Laboratory focused exclusively on biomedical research.

    The laboratory’s mission is to provide a unique national resource for the rapid development of new technologies to address some of the most urgent and demanding problems in the biomedical sciences, including cancer, ongoing unmet challenges in HIV/AIDS, and
    POLITICO •

    Sponsored Content: The Power in Numbers

    Eric Dishman knows, first hand, the power of precision medicine: it saved his life. At 19, he was diagnosed with a rare kidney cancer and told he had nine months to live. He defied those odds, but, over the next 23 years, he underwent more than 50 rounds of chemotherapy, radiation and immunotherapy and was, once again, at end-stage kidney cancer. By chance, Eric was offered the opportunity to have his genome sequenced. Armed with information about his personal biological makeup and his complete
    Leidos QTC Health Services | Quality, Timeliness, •

    QTCM Home Page | Leidos QTC Health Services

    I was being seen for my VA claim and was welcomed by friendly and professional staff who took time to explain the process to me and make sure I understood the details and was comfortable.

    The doctor who conducted my VA disability claim physical was amazing. She was very thorough and even pointed out more things to add to my claim. It was a bright light among the hell that is dealing with the VA and the claims process. If you are given the option, I would 10 out of 10 recommend this medical cent
    Washington Post •

    The best they can be

    Veterans and active-duty military still struggle with mental health, but data and analytics can help.

    Civil War soldiers knew it as “soldier’s heart.” For those in World War I, the condition was called “shell shock.” It’s even mentioned in Shakespeare’s Henry IV. Throughout history and literature, post-traumatic stress disorder has been the de facto poster child of mental health issues in the military. But it’s not the whole story.

    With time and insight, we’ve learned the mental challenges mil
    careC2 •

    Data-driven, cloud-powered healthcare command center

    Hospital emergency departments (EDs) can be hectic places. Patients arrive 24/7—without warning, needing different types of care, and with various levels of urgency. Some are quickly treated and released, some need imaging, labs, or specialty consults, and many are routed to other departments or transported to other facilities.

    To help manage the ED, as well as other departments within hospitals, Leidos developed a Command Center application, a software solution that collects data at every stop

    Partner/Strategic Alliance Marketing

    Collaborate with Strategic Alliances and Partners across our global partner ecosystem in AMER, APAC, and EMEA to strengthen our value proposition to customers, create broader market awareness, and generate new business opportunities with our partners.

    Manage the budget, creation, and execution of marketing campaigns, business enablement content, events, and activities to promote joint solutions with our most strategic partners: AWS, Harvard Business School, Northwell, NVIDIA, OneTrust, Salesforce, SAP, Servicenow, Shell, Sonono, Splunk, Takeda, Toyota Financial Services, and many more.

    Mary Kay •

    Accepting Help and Holding Hope for the Future - Julia Simon

    Leading a life that’s not based on standards set by others

    In this episode, Julia discusses how she created a thriving career by getting outside her comfort zone and developing new skills. With a wide breadth of experience across legal, board, privacy, and Diversity, Equity, and Inclusion, Julia has remained true to her personal purpose and has grown into the role of leader and strategist.

    How does she balance the demands of her professional life with the daily responsibilities of being a moth
    Guardian Life Insurance •

    A Lesson on Humble, Authentic Leadership — Kermitt Brooks

    Lori Lorenzo: Welcome to Resilient. I'm Lori Lorenzo, Deloitte Research & Insights director for our Chief Legal Officer Program, and host of the Resilient Chief Legal Officer track.

    How do you inspire your team to overcome setbacks? In this episode, Kermitt Brooks, chief legal officer at The Guardian Life Insurance Company of America, shares the leadership advice he’s collected from childhood experiences to executive positions, which have shaped his career in the regulatory and life insurance i
    SAP •

    Five actions C-suite leaders can take to protect digital trust in their organization

    Digital trust is the “currency” organizations need to maintain and grow stakeholder relationships and influence behaviors such as customer loyalty, supplier collaboration, and investor confidence.iii It is critical for strategic digital transformation – let alone innovation, market leadership, and financial performance. Risks to digital trust can measurably affect the bottom line as well. Cybercrime, for example, cost businesses and individuals nearly US$7 billion in 2021.iv Emerging technologie
    Partner Marketing with 3M •

    Five imperatives for legal leadership - podcast

    The child of Chinese immigrants, Ivan credits his parents and grandmother for instilling the values that have shaped his career and life. My grandmother had a very favorite saying in Chinese, which roughly translates to ‘people are the most important, whatever the situation.’ That has stuck with me, and I think it explains a bit of how my mind-set today of service, generosity, and hospitality remain important to me, because people are most important. To listen to this podcast, change your analyt
    Takeda •

    How boards are nurturing and measuring stakeholder trust

    Trust is at the core of all great human relationships. For businesses, earning and protecting stakeholder trust is fundamental to ongoing viability and success, not just in terms of reputation, but as an important driver of financial performance. Recent Deloitte research revealed that trustworthy companies outperform their peers in market value by up to four times, and that 88% of customers will return to buy from a brand they trust.1 Our research also found that customer perceptions can sour wh
    MIT Technology Review with SAP •

    Introducing the chief trust officer

    “Trust is a clear competitive differentiator,” says Elena Kvochko, the first chief trust officer to be appointed at software company SAP. “Having a recognized awareness that this is an important function and this is an important direction for the company—it was critical for our success.”

    Even as more organizations recognize the impact of trust on employee engagement, customer loyalty, and financial performance, only 19% of organizations have a C-suite leader dedicated to trust-building.

    In the
    SAP •

    Quantifying customer trust: Dbriefs Webcast | Deloitte US

    Consumers expect organizations to do the right things and do them well. To more effectively compete in today’s environment, companies need to make trusted actions to build and protect the trust of their customers, but they need to know where to focus their efforts. We’ll discuss:
    • Highlights from Deloitte’s recent analysis of B2B purchaser and consumer trust in US technology brands
    • Key operating domains that move the needle for technology customers
    • Ways to build “trust equity” to help impro
    Harvard Business School •

    Restoring trust in government

    Bruce: But what we’re really talking about here is the trust in the institution of government.


    Tanya: That’s capital G, and after decades of decline it’s near historic lows in the United States. A Pew Research Center study in August 2020 found that just 20% of adults said they trust Washington to “do the right thing” always or most of the time.1 Bruce’s team at Deloitte conducted its own survey of 4,000 Americans and found that when you dig a little deeper, the story gets more nuanced. Trust
    Docuseries with: Harvard Business School, Navy, National Security Agency; Duke Initiative for Science & Society, One trust, SAP •

    Stories of Trust

    Conversations with leaders who are making trust actionable and real Can we trust where neurotechnology is taking society? How does military combat affect trust? And when trust is lost, how do you earn it back? Listen in as a diverse group of leaders add their voices to the dialogue that’s unfolding around Enterprise Trust. From personal stories to timeless principles, they share how trust is an urgent, strategic priority for business and society.

    “I'm ready to execute the mission. And we're wai
    Deloitte United States •

    Trust Symposium

    Insert Custom HTML fragment. Do not delete! This box/component contains code that is needed on this page. This message will not be visible when page is activated.

    +++ DO NOT USE THIS FRAGMENT WITHOUT EXPLICIT APPROVAL FROM THE CREATIVE STUDIO DEVELOPMENT TEAM +++

    Scenes from our most recent Trust Symposium In November 2023, C-suite executives representing a range of industries gathered in New York City for the biannual Deloitte Trust Symposium. This event spotlighted the importance of governan
    Perspectives (articles) with Divvy Homes •

    What CLOs Can Learn From Product Counsel | Deloitte US

    The CLO’s role is expanding to areas that haven’t traditionally been under the legal team’s purview.1 At the same time, CLOs are noting an increasing workload,2 and 13% of surveyed legal leaders say they’re confident they can manage cross-functional risks without impeding the business.3

    In navigating these expanding demands on their time, legal leaders are being called upon to find the right balance between risk mitigation on the one hand, and helping the organization innovate and reach its bus

    Legal Services Marketing

    CLO •

    Deloitte launches CLO program globally to help general counsel elevate their roles

    The Chief Legal Officer (“CLO”) Program joins Deloitte’s Global Executive Program C-Suite offerings and its launch is the latest step in support of Deloitte's expansion as one of the world’s largest providers of legal and related legal business and management consulting services – a global service footprint that spans more than 75 countries.


    Through the global CLO Program’s suite of offerings, CLOs will be given the opportunity to immerse themselves and their teams in training, learning and r
    CLO •

    Chief Legal Officer Program

    Deloitte’s Chief Legal Officer Program is designed to help the general counsel of today prepare for the challenges of tomorrow, while still seizing the opportunities that come from change and uncertainty.

    The program will help you demonstrate and increase your value to the business through a series of interconnected development and networking programs. Deloitte leaders use their deep legal knowledge, business experience, and vast resources to empower, connect, and inform general counsel in dist
    CLO •

    CLO Strategy

    How to lay the groundwork for trust

    There are approaches CLOs can take to lay the groundwork for the trusted business relationships they need to carry out their new, less traditional responsibilities. Let’s break it down with a look at four business functions where they can have a strong role to play.

    Cybersecurity: Cybersecurity is a top priority for legal and compliance executives. That means the CLO may often be asked to help leaders across the organization navigate the evolving regulatory
    CLO •

    Deloitte’s Next Generation CIO Academy

    Our Next Generation CIO Academy is a unique experience that assists in preparing future CIOs for the fundamental shift from IT leader to business leader. The Academy offers an interactive format focusing on leadership development and the role of CIOs. Learn more at https://www2.deloitte.com/us/en/pages/chief-information-officer/solutions/next-generation-cio-academy.html
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    LinkedIn: https://www.linkedin.com/company/deloitte
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    Visit Deloitte.com: https://deloi.tt/2IM5HBF
    CLO •

    The CLO Strategist: A Legal Officer for the Modern Business

    The CLO isn’t just a lawyer anymore. Increasingly, CEOs are looking to their legal officers for advice about innovation, value drivers, and growth. As the responsibilities of the CLO expand and the demands of their role evolve, strategic planning becomes more critically important to the CLO’s engagement with the executive leadership team and the successful leadership of the legal function. Creating an effective strategy in either capacity (as a member of the executive leadership team or as the l
    CLO •

    Conversations With Legal Leaders – Podcast

    Uncertainty is blurring the boundaries of today’s legal department. Suddenly your role as a chief legal officer (CLO) has shifted. It’s no longer just about protecting your organization from risk. You’re now being called on to transform operations and help grow the business. What inspiration can you take from others who have succeeded in adapting to and accelerating change? Tune in for unfiltered conversations with legal leaders on embracing innovation, creating value, and what it means to be a
    Perspectives (articles) with Divvy Homes •

    What CLOs Can Learn From Product Counsel | Deloitte US

    The CLO’s role is expanding to areas that haven’t traditionally been under the legal team’s purview.1 At the same time, CLOs are noting an increasing workload,2 and 13% of surveyed legal leaders say they’re confident they can manage cross-functional risks without impeding the business.3

    In navigating these expanding demands on their time, legal leaders are being called upon to find the right balance between risk mitigation on the one hand, and helping the organization innovate and reach its bus
    External Newsletters •

    Take Note | Deloitte US

    Closing the communication gap between CLOs and their direct reports “Workplace communication” may not be a frequently discussed skill for legal leaders, but that doesn’t mean it isn’t important. Our research shows there’s a clear communication gap between chief legal officers and their employees. Here are some recommendations on how they can close it. Continue reading Closing the communication gap between CLOs and their direct reports

    Bold actions for CLOs to make equity an enterprise-wide outc